Too much information

February 6, 2008

Google as a social app

Filed under: 2.0, Collaboration — Tags: — Kathleen Reidy @ 3:41 pm

We did a webinar this morning on enterprise social software, mostly presenting some high-level results of a survey we did with ChangeWave Research and analysis of the survey data and the market for our new special report on social software.

We had some Q&A at the end of the session using the web meeting software. I didn’t get to answer all the questions on the call as we ran out of time but have been going through the questions that queued up. There were several on Google and specifically on whether or not Google’s current enterprise offerings (Google Apps mostly) are “social.”

I don’t think it’s particularly useful to spend time debating whether or not Google Docs is social software. It’s a useful tool – I use it fairly regularly to collaboratively author documents and to share them with folks inside and outside of the company. That’s certainly a collaborative app and in some ways it’s definitely more collaborative than Microsoft Office (though I find the revision tracking with Google much more difficult).

But what strikes me about all these Google questions is the mindshare Google already has in the market, whether or not it has the tools. That’s part of what we found in our survey and what I discussed this morning on the webinar. In our survey, 18% of those currently using or planning to use social software (defined in this report as social networking, blogs, wikis and social bookmarking) in their organizations use or plan to use Google. I’m not sure what products / services exactly as Google doesn’t even really have enterprise offerings in these specific categories. But there you have it. And then a good chunk of the questions I had on the content were on Google. It’s definitely a ripe market for Google, if and when it decides to pick it.

1 Comment »

  1. […] interesting follow-up to yesterday’s post about Google’s role as a provider of enterprise social software. A free Team Edition of Apps […]

    Pingback by Google Apps Team Edition — Too much information — February 26, 2008 @ 8:11 am


RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

The Silver is the New Black Theme. Create a free website or blog at WordPress.com.

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: